AMOI has just announced a formal launch of its new logo on 28th July, 2007.

The new logo makes AMOI better adapt itself to the change of industrial environment and customer demands, as well as the development of itself, enabling it to face the fast-changing digital industry innovation with a brand-new corporate image. Besides, the new logo also conveys more expressly to the public core concepts of AMOI:

Fresh vitality & Independent innovation
The new AMOI logo visually reflects an open, active and flourishing sense of vigor while the new slogan, “touching your future”, expresses a spirit of being enterprising and innovative. Innovation is the core concept of AMOI running through its technical research & development, product design, and marketing. AMOI will insist on customer orientation, and will, through continuous innovation, bring more convenience and happiness to the consumers by providing electronics products with high tech, quality and taste.

Outstanding quality & International perspective
By adopting a design principle that is more internationally popular, the new logo has a more stylish look, both in the font and color. The silver gray reveals a calm grace of high technology, while the red shows the vitality and confidence of AMOI. In general, the new logo is stylish and decent, revealing the faith of AMOI in pursuing outstanding quality and internationalization.

Win-win relationship & Sustainable development
The design inspiration of the red icon comes from the shape of three holding hands, which implies AMOI’s expectation to touch the future hand in hand with both its partners and customers. With an implication of Cooperation, Win-win and Development, the new logo embodies the persistence of AMOI in having free cooperation, establishing win-win relationships, and accomplishing sustainable development.